K.I.S.S. – 26 August 2009

Keep it Simple and Smile.

Every day, you will meet people. It commonplace for them to ask ‘what do you do?

How simple is your business to explain? Can you explain it to someone CLEARLY in a couple of sentences?

If you can’t then this CONFUSION is a killer! In fact, it can be embarrassing.

In workshops I ask people to explain their ‘job’ to someone else in a roleplay exercise. Its incredible how few people can do this clearly and credibly.

And some people have these creepy sales type messages that would scare the pants off most of the public. Like ‘I’m in the health and wealth business, which one do you want to hear about first?’ Answer – ‘none thanks’ [as they slowly back towards the door.]

Be proud of what you do! We have the greatest NEW opportunity for most people you meet. Tell them this yet do is clearly.

ACTION – practice your answer on three people today. Do they understand? Are they interested.

Carpe Diem – seize the day!

Ed

4 Responses to “K.I.S.S. – 26 August 2009”

  1. An-Ping chi says:

    Ed,

    What is your guideline for construct the answer to ‘what do you do?’ that is simple and yet attention grabbing? Any examples? How long should this be? 10 seconds?

    Thanks.

  2. it depends on you. you got the idea. 20 secs average. people must understand it.

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