Interesting theory, I have worked in this industry for many years and every leader(incl many females) I have heard was saying lead with the business. If you lead with the business you can get some of them as customers. If you lead with the products and they say no to the products you are at the end of the road since you cant talk to them abouth the business…. So this is very different…. But I think you could be into something…. I will try this aproach
Interesting theory, I have worked in this industry for many years and every leader(incl many females) I have heard was saying lead with the business. If you lead with the business you can get some of them as customers. If you lead with the products and they say no to the products you are at the end of the road since you cant talk to them abouth the business…. So this is very different…. But I think you could be into something…. I will try this aproach